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3 Great Ads Elizabeth Fagan had nothing to do with

24 May 2013 | by Jane Bainbridge

A 1960s classic ad starring Tony Hancock for eggs, Carling's humorous take on male bonding and a recent ad for Thinkbox itself are 3 great TV ads that Elizabeth Fagan, executive marketing director for Boots, admires but had nothing to do with. Her choices are the latest in our series in association...

EA scoops top spot in Social Brands 100

23 May 2013 | by Gordon MacMillan

The Social Brands report, in association with Social Bakers, has benchmarked performance across Facebook, YouTube and Twitter.

Old Spice gets a wolfdog for marketing director in new YouTube ad

12 Mar 2013 | by Gordon MacMillan

Old Spice pokes some fun at marketing directors in a YouTube ad that announces the arrival of "Director Wolfdog, Old Spice's new Director of Marketing" and promotes the brand's Wild Collection.

Social media spend by marketers set to skyrocket

27 Feb 2013 | by Gordon MacMillan

Social media spending as a percentage of marketing budgets will more than double over the next five years, according to a survey of almost 500 chief marketing officers in the US, which also found integration of social remains a key issue.

Too many social media campaigns are small-scale, short-term and lack proof of effectiveness

28 Jan 2013 | by Gordon MacMillan

Unilever, P&G and Kraft are the "most social" brand owners. However, too many social media campaigns are short-term and low-budget and are still failing to quantify their impact on sales, market share or other financial metrics, according to a new report.

Trading Places: this week's people moves

07 Dec 2012 | by Maisie McCabe

It is all change at Kimberly-Clark's European marketing team, while Sky's Mike Darcey is to replace Tom Mockridge at News International in this week's round-up of people moves across advertising, marketing, media and PR.

Trading places: this week's people moves

30 Nov 2012 | by Daniel Farey-Jones

Former Sony marketer Ben Moore joins creative agency Anomaly while Molson Coors' managing director of brands Chris McDonough is set to exit, in this week's round-up of people moves across advertising, marketing and media.

Most read stories in advertising, marketing, media and PR (11 - 17 Nov 2012)

18 Nov 2012 | by Daniel Farey-Jones

Missed some key industry developments? Get up to speed with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

Most read stories in advertising, marketing, media and PR (4 - 10 Nov 2012)

12 Nov 2012 | by Arif Durrani

The pace is not slowing, and we now have all those Christmas celebrations looming... Make sure you're on top of the latest news with our weekly digest of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

Sam Howroyd: Behind the rise in FMCG online spend

05 Nov 2012 | by Sam Howroyd

Fast moving consumer goods are becoming a major driver of online advertising spend on the up, this week studies on Brand Republic examines some of the reasons behind this, as well as how consumers view what companies do with their data.

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