21 May 2013
| by Priyanka Mehra Dayal
Bepanthen, the nappy care brand, has signed a six-figure deal to sponsor all baby and parenting programming aired on Discovery Network UK's Home and Health channel for 10 months from Thursday.
Durex Australia has developed Fundawear, underwear that it claims allows couples to touch each other over the internet for the first time. Watch the ad here.
Unilever is returning its high-profile 'Real Beauty' campaign to TV screens for the first time in two years, with an ad recognising and celebrating women's "beauty spots".
Unilever has developed a YouTube channel to promote deodorant brand, Rexona, known as Sure in the UK, as part of its global 'Do:More' campaign.
Gallaher Tobacco, the owner of brands including Benson & Hedges and Silk Cut, has had a press campaign, which sought to make the case against plain cigarette packaging, banned by the Advertising Standards Authority.
The advertising watchdog has banned a TV ad for Cillit Bang starring its brand ambassador Barry Scott, after viewers complained the ad misleadingly exaggerated the capabilities of the product.
Old Spice has launched a comical ad campaign to promote its new brand of scented soap.
Vitabiotics, the multivitamin brand, is to launch its first TV ad campaign this evening, after signing a £2m 12-month partnership with Channel 5.
15 Mar 2013
| by Echomo Efeyini
Barry M, the cosmetics company, is to launch a 2013 ad campaign to promote its new 'Lash Vegas' mascara, which aims to distances the brand from the "serious and formulaic" ads of its competitors.
Old Spice pokes some fun at marketing directors in a YouTube ad that announces the arrival of "Director Wolfdog, Old Spice's new Director of Marketing" and promotes the brand's Wild Collection.