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Ogilvy PR Worldwide, Hill and Knowlton and US hi-tech agency Cunningham PR have formed a PR agency called Avalanche to service the global account for Oracle, the world s largest database company.
The UK parcels division of transportation services company United Carriers (UC) has appointed the Grayling Group to handle trade press relations for an estimated annual fee of pounds 50,000. CIB Communications Consultants, Barclay Stratton and Citygate Dewe Rogerson also pitched. Key Communications...
Professional services firms are shedding their media-shy image and investing in PR, but many still fail to measure the benefits.
Medialink, provider of corporate news and information via radio and TV is to expand its international operations throughout central Europe and Russia. Medialink Central Europe and Russia will be a marketing alliance with former TV journalist Anna Franklin and will be based in Prague.
Since the early 1990s, a joke in the technology industry has been that ISDN stands for It Still Does Nothing. It failed to live up to the PR hype that accompanied its launch and was plagued by a very low acceptance rate because of its cost.
