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We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.
Time Inc, the US owner of IPC Media, has tied up with Toyota to trial a new advertising model that places ads across its titles according to the readership of individual stories and articles.
More than half the UK population cannot confidently name a single Olympic sponsor, despite the hundreds of millions poured into sponsorship programmes, according to research from ICM on behalf of Third City.
Among China consumers, Apple is the number one brand in the mainland, while Samsung has aced out Apple in Hong Kong, according to the Campaign Asia-Pacific 2012 Asia's Top 1000 Brands report, the biggest and most influential survey of brands in the region.
The country will enter another a recession as a result of plunging consumer confidence, the GfK NOP Consumer Confidence Index suggests.
The majority of chief marketers admit they are not sufficiently aware of real-time conversations about their brands, according to an international study of more than 1,700 chief marketing officers (CMOs) by IBM.
The valuation of many of the world's biggest brands, including Microsoft, HSBC and Santander, has tumbled as a result of recent economic events, according to a report by brand valuation specialists Brand Finance.
Apple, Sony and Marks & Spencer have been voted the top three brands that best represent life in the UK today, according to a survey by research agency BritainThinks.
Facebook was the most searched-for online brand of 2010, according to research published today by Experian Hitwise.
New research from YouGov suggests product placement will not drive brand profile, while 70% of people quizzed claim their perceptions will not be changed by brands in paid-for slots.
