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Worldwide advertising spend rose 3.2 per cent to $557 billion (£362 billion) last year, despite advertisers in Europe tightening their belts, after spend increased in the TV, internet, radio, outdoor and cinema sectors.
UK PR agencies have experienced their most profitable year since the global economic downturn and a sharp drop in redundancies, but the industry still faces a testing time during 2013.
Tesco claims its new advertising strategy is producing measurable results with customer feedback revealing the brand is now "warmer and more engaging".
PR professionals are among the worst offenders for exploiting interns, according to research by campaign group Intern Aware.
Publicis Groupe, the owner of Saatchi & Saatchi and Starcom MediaVest Group, has reported revenue of €1.6bn (£1.3bn) in the first quarter, up 7.6% year on year although tough comparables and a weak European market held back organic growth.
Following on from the publication of Campaign's School Reports, we take a look at the changing scale of the top 30 creative agencies based on billings for 2011 and 2012.
A greater number of clients revised up their budgets for PR during the last quarter than other disciplines such as advertising and direct marketing.
Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.
Agency executives have attributed the 12.5 per cent rise in digital advertising in 2012 to the growth of smartphone use and video platforms, but have called for brands to increase their spend on mobile further to keep up with usage.
Digital ad spend surpassed £5bn in the UK for the first time in 2012, after an overall 12.5% year-on-year increase was fuelled by mobile adspend more than doubling to £526m.
