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CANNES 2013: Jane McGonigal on the super powers of gamers

18 Jun 2013 | by Arif Durrani

Far from the stereotypes of gamers being introverted and susceptible to anti-social behaviour, the latest research conducted by Omnicom's PHD demonstrates the more games you play, the more motivated you are.

IPG ups forecast for UK adspend growth to 2.2%

14 Jun 2013 | by Maisie McCabe

Magna Global, Interpublic's trading and forecasting arm, has increased its forecast for growth in the UK ad market to 2.2 per cent.

Digital creatives hit hardest as agency salaries decline

13 Jun 2013 | by Maisie McCabe

Pay dropped for almost all agency roles in the past year, according to the Marketing Agencies Association, which has more than 80 members in the digital and integrated space.

Digital marketing is 'invasive and annoying', study claims

12 Jun 2013 | by Magda Ibrahim

Around half of consumers find digital ads invasive, distracting and annoying, although they are more popular in the UK than in France and Germany, according to results of a study unveiled by Adobe today.

MEDIA360: In pictures

10 Jun 2013 | by Magda Ibrahim

View pictures from Media360, featuring the tenth anniversary party, workshops with Virgin and Channel 4, and the Decade of Achievement awards.

MEDIA360: 'Bland data' is not enough, says RSA's Markey

07 Jun 2013 | by Chloe Smith

Analytics and creativity must come together for clients to make the most of big data said Pete Markey, chief marketing officer of RSA Insurance, at Media 360.

Twitter launches global partnership with WPP

06 Jun 2013 | by Magda Ibrahim

Twitter and WPP have signed a deal that will see the ad giant integrate Twitter data into its media and analytics platforms, and will include the launch of data products.

Cilla Snowball urges ad industry to support women

06 Jun 2013 | by Louise Ridley

The ad industry needs to recognise the "business case" for supporting its female members, according to Cilla Snowball, the group chairman of Abbott Mead Vickers BBDO.

Havas Media acquires data specialists MFG Labs

05 Jun 2013 | by Arif Durrani

Havas Media Group has acquired "big data" specialists MFG Labs for an undisclosed sum, to further boost core analytics across group agencies.

Government warned to treat brand link-ups with caution

16 May 2013 | by Louise Ridley

The Government could be accused of giving brands undue influence on policy by allowing exclusive sponsorship of its campaigns, ad industry executives warn.

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