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Aviva updates global brand strategy

Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.

ESPN promotes the Cup Of Dreams as it enters the third round

ESPN is promoting its coverage of the 2012/13 FA Cup through a multimedia campaign, 'Cup Of Dreams', which demonstrates how important the tournament can be to fans.

Butlin's returns to TV with 'altruistic' mission

Butlin's, the Bourne Leisure-owned resort brand, is preparing a post-Christmas campaign to push its "altruistic" brand purpose of helping families "rediscover their sparkle".

The Health Lottery press ad banned for implying a route to financial security

The Health Lottery, part of Northern & Shell, has had a press ad banned for implying that buying a lottery ticket could be a solution to financial concerns or a way to achieve financial security.

ASA clamps down on 'unsuitable' horror and crime movie ads to protect kids

The advertising regulator has banned ads for horror movie 'Rec: Genesis' and crime thriller 'Savages' for airing unsuitable content that could be viewed by children.

Google+ reunites Wallace and Gromit stars for Christmas ad

Google is reuniting the characters from the 'Wallace and Gromit' films for a festive video aimed at highlighting how Google+ can bring together family and friends.

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

Missed any key industry developments last week? Catch up in one minute with our recap of the most read and shared stories across Campaign, Marketing, Media Week, PRWeek and The Wall.

Kuoni to debut first TV work in post-Christmas 'occasions' push

Kuoni, the luxury tour operator, is launching its first ever TV campaign on Boxing Day, to encourage people to celebrate on holidays abroad.

Samsung reveals Santa's route on Galaxy Note tablet

Samsung is pushing its Galaxy Note tablet as its flagship Christmas gift by showing Santa and his elves using it to respond to a letter from a little girl.

Confused.com films public helping 'drunk' driver

Confused.com has filmed an actor pretending to be drunk and asking passers-by to help him get into his car, to highlight apathy towards drink driving.

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