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H&M leads top ten most-shared Beckham ads on the social web

20 May 2013 | by Ben Hall

Viral videos and TV ads for H&M are the most-shared ads starring David Beckham, who last week announced his retirement from professional football and played his last game on Saturday for Paris St Germain.

Work Club wins Adidas social media account

29 Apr 2013 | by James Swift

Work Club has won Adidas UK's social media business following a competitive pitch.

M&S chief Bolland backs new marketing approach to deliver growth

11 Apr 2013 | by Alex Brownsell

Marks & Spencer chief executive Marc Bolland is backing its new advertising style to help turn around its fashion proposition, as the retailer revealed another drop in clothing sales.

American Apparel warned over 'overtly sexual' ads

10 Apr 2013 | by Maisie McCabe

American Apparel has been warned to ensure its future ad campaigns do not contain anything likely to cause serious offence, after two sets of "overtly sexual" images were banned.

Debenhams: Full marks for sentiment, but beware a lack of aspirational appeal

08 Apr 2013 | by Jim Prior, chief executive, The Partners

Debenhams has announced its forthcoming ad campaign will feature a Paralympic amputee, a 69-year-old woman and a size-18 swimwear model.

Arnold Amsterdam creates drug cookbook for Stüssy's spring line

04 Apr 2013 | by James Swift

FreshCotton, the online men's clothes shop, has released an online cookbook that combines haute cuisine and drugs to promote the launch of a range of limited edition Stüssy Amsterdam T-shirts.

Puma seeks to celebrate individuality with Worn My Way lifestyle campaign

15 Mar 2013 | by Alex Brownsell

Puma has launched a major brand proposition using the strapline 'Worn My Way', urging consumers to "capture their individuality".

French lingerie brand Baci launches manhunt film

12 Mar 2013 | by Echomo Efeyini

Baci, the French boutique lingerie brand, has launched an ad for its new women's range, which reveals what might happen if its models could hunt men.

Stylist partners with IPA and Campaign Women of Tomorrow Awards

19 Feb 2013 | by Maisie McCabe

Stylist, the Shortlist Media-owned free women's magazine, has signed up as a media partner of the IPA and Campaign Women of Tomorrow Awards

Sponsors express dismay over Oscar Pistorius murder charge

15 Feb 2013 | by Ben Bold

BT has expressed its shock over the news that brand ambassador Oscar Pistorius is charged with murdering his girlfriend, model Reeva Steenkamp.

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