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National Trust for Scotland unveils outdoor campaign

The National Trust for Scotland has incorporated 83 donated walking boots into its latest outdoor ad, following a social media drive to engage its Facebook and Twitter followers.

NatWest launches mortgage spot during Britain's Got Talent

NatWest and Royal Bank of Scotland have worked with M&C Saatchi to produce an ad promoting its mortgage offers, which aired for the first time during ITV's 'Britain's Got Talent' at the weekend.

AMV wins £2m Total Greek Yoghurt creative account

Abbott Mead Vickers BBDO has won the £2 million advertising account for Total Greek Yoghurt, after a five-way pitch.

Yamaha delivers silent film with pianist HJ Lim

Korean classical pianist HJ Lim has followed in the footsteps of jazz musician Jamie Cullum to promote Yamaha Music's range of silent pianos.

C4 to air French ads from L'Oreal and Renault in The Returned

Channel 4 is going to broadcast the first exclusively French ad break during the launch episode of French zombie drama 'The Returned', with subtitled ads from L'Oreal, Renault, Bel Boursin and Emirates.

Campaign Viral Chart: Kmart leads chart with 'big gas' viral

Kmart, the US retailer, has topped the chart of most-shared ads with 290,176 shares for its "big gas savings" video, just weeks after its success with "ship my pants".

Expedia readies Travel Yourself Interesting campaign

Expedia, the online travel agent, has unveiled a major integrated campaign to push forward the brand's invitation to 'Travel Yourself Interesting'.

Mystery brand set to risk live improvised ad

Comedy Central is going to air a live, improvised ad from an unnamed brand on 17 June.

Hugo Boss calls global media pitch

Hugo Boss, the designer label, is reviewing its global media planning and buying account to ensure its current agency, Havas Media, is providing the best quality and service.

London tourism body seeks shop for digital

London & Partners, the official promotional body for London, is looking for an agency to create a digital campaign to boost visitors.

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