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Nestle backs Kit Kat dark launch with ad drive

LONDON - Nestle Rowntree has unveiled an advertising campaign, created by JWT, to promote the launch of a four-finger dark chocolate Kit Kat bar, only the second time the brand has made a plain chocolate version in its 76-year history.

BD-NTWK scoops Tesco local store marketing brief

LONDON - Tesco has appointed below-the-line agency BD-NTWK to roll out a campaign to back its store opening programme.

Lil-lets unveils integrated campaign through Woo

LONDON - Sanitary towel makers Lil-lets has teamed up with below-the-line agency Woo to create an integrated campaign to promote the brand's popularity among women aged 19-34.

Camelot to launch in-store advance ticket promotion

LONDON - National Lottery operator Camelot is to launch an in-store Post Office campaign next month to encourage consumers to buy lottery tickets up to eight weeks in advance.

Hula Hoops unveils limited-edition pirate variants

LONDON - KP, manufacturer of Hula Hoops, is to launch two limited-edition flavours of the snack to tie in with its pirate-themed multi-pack instant win promotion.

Leslie elected chairman of Voucher Association

LONDON - The Voucher Association has elected Murray Leslie, director of sales at Leisure Vouchers, as its new chairman.

Real Radio Wales signs Sainsbury's as drivetime sponsor

LONDON - Real Radio Wales has agreed a deal with Sainsbury's to sponsor its drivetime show.

Bar chain Varsity to offer students affinity card

LONDON - The RAC, Phones4U, STA Travel and Jamster are among the companies to have signed up as the first affinity partners for the VCard student loyalty card.

Isuzu plans bigger Rodeo Denver campaign

LONDON - Isuzu is preparing to ramp up marketing activity for its Rodeo Denver pick-up truck later this year to build on a successful mailer by Palmer Hargreaves Wallis Tomlinson.

Mizz magazine links with skate contest

LONDON - Mizz, the teen girls' magazine acquired by Panini UK from IPC in March, is to sponsor the female skate contest at the National Adventure Sports Show this weekend.

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