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Imitation is the sincerest form of flattery, but will Facebook adopting Twitter-style hashtags work as effectively on its closed platform?
Facebook has introduced clickable hashtags to drive more conversations on its site as it copies another design feature popularised by rival social network Twitter.
McDonald's is launching a campaign to promote its Iced Fruit Smoothie drinks and is offering app users the chance to get a free taste.
The Internet Advertising Bureau has launched a £3m consumer-facing ad campaign to educate the public about how behavioural advertising works.
Pay dropped for almost all agency roles in the past year, according to the Marketing Agencies Association, which has more than 80 members in the digital and integrated space.
MBA, the independent agency, has continued its recent expansion with the acquisition of Cubeworks, a Brighton-based web and mobile development business.
Lean Mean Fighting Machine has picked up a global digital brief from Unilever, the owner of Flora, to promote the margarine category.
Laura Bryant, European brand manager for Kellogg's Krave, has told Marketing of the growing importance of social media in marketing products to a teenage audience.
If you happen to see someone kissing their smartphone today, do not be alarmed, they have probably just discovered Burberry Kisses, a new brand campaign powered by Google.
James Cameron, Vivienne Westwood, Heston Blumenthal and the Freakonomics author Steven Levitt shared insights and spread inspiration to a marketing audience at Idea Exchange (iEX2013).
