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LONDON - Dreams, the bed retailer, has signed a six-figure deal to sponsor key Sky TV shows this Christmas.
LONDON - Guardian Professional, the education, media and public sector arm of Guardian Media Group, is to begin proactively selling ads around news websites paidcontent.org and paidcontent.co.uk.
Outdoor planners will be able to book digital campaigns across Avanti Screenmedia and Street-broadcast sites in a new national integrated network, Digital Life.
Yahoo has become the first advertiser to break through the half- million download mark in a single campaign with Bluetooth ads-to-mobile specialist Bluepod Media.
LONDON - Viacom Brand Solutions has been named Sales Team of the Year at the annual Media Week Awards, beating fierce competition from other finalists Bauer Advertising, CBS Outdoor, Guardian News & Media and JC Decaux.
LONDON - LinkedIn, the social networking site for professionals, has launched a new service called LinkedIn Surveys that promises to enable market research companies to mine its membership database to find personnel for specific projects.
LONDON - IPC-owned magazine Country Homes & Interiors is set to unveil a new-look next Thursday (30 October) in a bid to woo a new generation of country dwellers and boost its growing circulation.
LONDON - Omnicom, owner of UK media agencies OMD and PHD, has revealed its international revenues increased 15.4% to $4.86bn year on year during the first nine months of 2008.
LONDON - The Institute of Practitioners in Advertising is to launch the second phase of its consumer-centric planning tool, TouchPoints2, on Thursday, which includes its first metric for online search.
LONDON - The planning for the next Media 121 Club, the new networking event put together by Haymarket Brand Media and Miroma Group, is well underway and the site is open for new registrations.
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