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Waterstones picks LBi for digital brief

LONDON - Waterstone's, the HMV-owned book retailer, has hired LBi to handle its digital advertising and web development account.

Government ads tell motorists how to drive efficiently

LONDON - The Department for Transport (DfT) has unveiled a £3m campaign encouraging consumers to drive in a more fuel-efficient way. The radio and digital-led campaign, using the ACT ON CO2 brand, will promote smarter driving techniques that help motorists save on fuel costs. A TV campaign will follow...

EDF and Toyota trial plug-in electric cars

LONDON - EDF Energy and Toyota today announced the start of the road trial of Plug-In Hybrid Vehicles (PHVs) in the UK. Toyota's current hybrid cars will be trialled over a 12-month period as part of EDF's everyday company fleet. The first European PHV test was carried by the same brands in France from...

Apple shakes up range with lighter and brighter iPod launches

LONDON - Apple has introduced a raft of new additions to its product range including its thinnest ever iPod Nano, which goes into shuffle mode when lightly shaken and a second generation iPod Touch.


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