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HMV sees sales grow ahead of loyalty card roll-out

LONDON - HMV has said its decision to promote a broader range of games and technology alongside its traditional music offering has helped it to buck the downward sales trend in the tough retail market.

Direct mail creative wins ideas marketplace award

LONDON - Advertising ideas marketplace OpenAd.net has awarded British creative Angie Davies with first place in a competition to create a direct mail package for non-profit organization Dress for Success.

The Body Shop calls on The Search Works

LONDON - The Body Shop has appointed The Search Works to manage all elements of its search engine marketing strategy.

TV still most popular among Europe's elite

LONDON - Television is still the favourite media source of affluent Europeans, followed by the internet and then radio, according to Synovate's EMS Digital Life survey.

Charts Company highlights official status with rebrand

LONDON - The Official Charts Company, which runs the UK's music and video charts, has rebranded with a new logo to emphasise its credentials as a compiler and supplier of "official" data.

Neil Morrissey and Richard Fox launch Blonde Ale

LONDON - Actor Neil Morrissey and chef Richard Fox have launched their eponymous Blonde Ale, with branding by creative agency Antidote.

Blue Marlin bolsters international team with two senior appointments

LONDON - Blue Marlin Brand Design has hired Jean Koeppel as managing director of its New York office and Stephanie Brown, formerly of Landor Associates, London, for the new role of global marketing director.

BSkyB appoints Andy Brent as group brand director

LONDON - Andy Brent, the former Boots and Burger King marketer, has joined BSkyB as its group brand director.

Apple shakes up range with lighter and brighter iPod launches

LONDON - Apple has introduced a raft of new additions to its product range including its thinnest ever iPod Nano, which goes into shuffle mode when lightly shaken and a second generation iPod Touch.


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