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Wales, whose tourist industry has been devastated by the foot-and-mouth epidemic, is drafting in Sian Lloyd, the TV weathergirl, to front an emergency ad campaign aimed at winning back visitors. The Wales Tourist Board is plunging the bulk of the pounds 1.5 million budget earmarked to counter...
Good technology has won the task to design the interface of Virgin Atlantic's new in-flight entertainment system following a three-way pitch against AKQA and Wax New Media. The entertainment system is expected to launch in December, and will include audio and video-on-demand facilities as well...
Joint industry marketing initiatives are, to say the least, often fraught with difficulties. If a camel is a racehorse designed by a committee, then just think how much potential there is for the creation of a dog's breakfast when those committee members are ferocious rivals. Rivals such as...
JOHN BLAKEMORE - advertising director, Glaxo SmithKline 'Glaxo SmithKline is probably one of the top 20 users of outdoor in the UK. Our latest outdoor campaign is the new Lucozade Sport work.Posters are a very simple medium - the message is taken in by the consumer very quickly. As with...
