Click 
to remove filters
Gavin Patterson, the former Procter & Gamble (P&G) marketer and Advertising Association president, has been named as the chief executive of BT Group.
Santander's brand boss claims that not only did the banking sector have all the data at hand to foresee the banking crisis of 2008, but that it could have avoided it.
Virgin Media's top marketer has said a more "disruptive" approach to media is enabling the brand to punch above its weight and take on competitors such as Sky and BT, which wield larger marketing budgets.
Virgin Media is working with media agencies rather than creative agencies to "cut through" to consumers, said Jeff Dodds, its chief marketing officer, at Media 360 today.
Baileys has signed up as sponsor of the Prize for Fiction after Orange cut its ties with the women's literary prize after a 17-year partnership.
Vodafone is to increase its spending on its network by more than 50% to £900m this year to prepare for the launch of its 4G network and combat rival EE's aggressive expansion.
Verica Djurdjevic is promoted to managing director at PHD, Nigel Sharrocks is to leave Aegis Media and P&G chief executive Bob McDonald steps down, in this week's round-up of people moves across advertising, marketing, media and PR.
O2 has poached Barclaycard chief marketing officer Nina Bibby as its new marketing and consumer director following the departure of Sally Cowdry.
Virgin Media has signed a deal to sponsor the Glasgow 2014 Commonwealth Games, with brand ambassadors Usain Bolt and Mo Farah likely to star in the brand's marketing to support the event.
Virgin Media has signed a deal to sponsor the Glasgow 2014 Commonwealth Games, with brand ambassadors Usain Bolt and Mo Farah likely to star in the brand's marketing to support the event.
