Why marketers are missing a trick by ignoring sensory perception
20 May 2013 | by Gemma Charles
Altering the environment can enhance the taste and enjoyment of whisky by up to 20%, an experiment by Diageo has found.
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Goodstuff awarded £1m Diesel TimeFrames business
20 May 2013 | by Louise Ridley
Goodstuff Communications has picked up the UK media planning and buying business for Diesel TimeFrames, a joint venture between Fossil Watches and Diesel, after a pitch against incumbent Mindshare.
The Minimart wins £3m Sudocrem account
17 May 2013 | by Priyanka Mehra Dayal
Sudocrem, the nappy rash cream brand, has appointed independent advertising agency The Minimart to its £3m UK ad account as it looks to expand the brand.
Polycell gets cheeky in crack-filler campaign
17 May 2013 | by James Swift
Polycell is launching its Quick Drying Polyfilla Spray with an online spot by 18 Feet & Rising, which features a bottom.
'Have a higher purpose and do the right thing': O2 chief Ronan Dunne's tips for the top
17 May 2013 | by Rachel Barnes
Ronan Dunne, chief executive of Telefonica (O2), shares his top five tips for getting to the top in the business world.
Next promotes top marketer Jane Shields to the board
16 May 2013 | by Rachel Barnes
Jane Shields, the group sales and marketing director of Next, has been promoted to the retailer's board as an executive director.
LG moves majority of global media into Arena Media
15 May 2013 | by Louise Ridley
LG has awarded the bulk of its $400 (£263m) global media account to Havas Media Group's Arena Media, but will keep the North American business with the incumbent, WPP's Mindshare.
Christian Woolfenden new bookies' favourite to be Marketing Leader of the Year
14 May 2013 | by Rachel Barnes
Paddy Power marketing chief Christian Woolfenden has emerged as the new favourite to be named The Marketing Society's Marketing Leader of the Year 2013, according to the latest odds from the bookmaker.
Pegasus called in for Soft & Gentle and Cuticura consumer drive
13 May 2013 | by Loulla-Mae Eleftheriou-Smith
Pegasus has been brought in to handle a major consumer PR drive for two personal care brands, Cuticura and Soft & Gentle, on a retained basis.
Unilever readies first 100% organic haircare range
13 May 2013 | by John Reynolds
Unilever is launching a new haircare range under its Timotei brand, which it claims will be the UK's first mass market 100% organic haircare range.
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