RKCR appoints Fallon's Moon as analytics chief
24 May 2013 | by Louise Ridley
Chris Moon, Fallon's head of analytics, has been hired by Rainey Kelly Campbell Roalfe/Y&R in the same role.
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Dove faces backlash over Facebook advertising
24 May 2013 | by Nicola Kemp
Unilever's Dove brand is facing a backlash on Facebook and Twitter over its decision not to pull advertising from Facebook.
Domino's football supporter sitcom plays for laughs
24 May 2013
Social video expert Be On evaluates the latest viral campaign from Domino's.
Watch the latest must-see viral videos from Sony PlayStation, Louis Vuitton and Old Spice
24 May 2013 | by Sam Howroyd
The latest viral video hits from Sony PlayStation, Louis Vuitton and Old Spice.
Twitter launches TV ad targeting system
24 May 2013 | by Gordon MacMillan
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.
Jo Hagger joins The Lighthouse Company
24 May 2013 | by Ian Darby
Jo Hagger, the European vice-president of marketing at SapientNitro, is joining headhunting firm The Lighthouse Company as the head of technology and content search.
Twitter launches TV ad targeting system
24 May 2013 | by Gordon MacMillan
Twitter is targeting TV advertisers with a new system that will identify people who are tweeting about a brand's ads.
How EA's Battlefield topped the 2013 Social Brands 100
23 May 2013 | by Sarah Johnson and Gordon MacMillan
Electronic Arts' popular Battlefield game has been named the top social brand in 2013 by Social Brands 100. Director of communities, Simon Stokes, reveals how the brand got to the top.
Facebook usage down as marketing concerns grow, claims YouGov
23 May 2013 | by Matthew Chapman
Facebook use is down nine percentage points year on year among UK internet users as people become fed up with marketing on social media sites, claims a YouGov survey.
Ford uses 'Europe's Super Bowl' to push technology credentials
23 May 2013 | by Alex Brownsell
Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.
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