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Little Chef appoints Cake to revamp brand

Little Chef has appointed Cake to help it with 'brand reappraisal' among business and consumer audiences.

Hello Boys voted greatest poster ever created

TBWA's "Hello Boys" billboard for Wonderbra has been voted the best poster ad ever created, in Campaign's Outdoor Hall of Fame, held in association with the Outdoor Media Centre.

60 Second Spot: Mike Soutar

Mike Soutar, chief executive of Shortlist Media, discusses the possibility of launching an international free magazine title as the publishing house continues in its expansion.

Bauer Media and UTV to join Radioplayer next week

All the radio stations owned by Bauer Media and TalkSport-owner UTV will be among the 69 additional stations joining UK Radioplayer next week, it was announced at the fan-fare launch today (31 March).

Travelodge takes lead as biggest hotel brand in London

Travelodge claims to have overtaken Hilton as the hotel brand with the most rooms in London, following the opening of a new hotel.

Magners appoints Elvis to below-the-line account

Magners, the Irish cider brand, has appointed Elvis to handle its below-the-line account.

VisitBritain pushes visitors to TripAdvisor

VisitBritain, the national tourist board, is promoting travel review site TripAdvisor on its website in a move to highlight user reviews of British hotels and tourist attractions.

AOP Digital Summit line-up unveiled

ITV's Fru Hazlitt, Aftonbladet's Anna Settman and Mumsnet's Justine Roberts will be among the key speakers at this year's AOP Digital Publishing Summit.

IPC to relaunch Woman magazine

IPC Media is working on a relaunch of its weekly women's title Woman, which will introduce more fashion and wellbeing content.

Sky signs Xbox for product placement

Microsoft has signed a product placement deal making its Xbox Kinect 360 game Kinect Sports the first product placement to air on Sky channels.

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