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Masterclass: Branded content

23 Dec 2011 | by Trevor Clawson

If marketers put enough thought and creativity into it, branded content is a highly effective driver of sales for companies that know their market, says Trevor Clawson.

Chambord readies debut outdoor activity

22 Dec 2011 | by Gemma Charles

Chambord, the French black raspberry liqueur, is to run its first-ever outdoor push over the festive period.

Tetley's revamps ITV4 idents in £5m push

22 Dec 2011 | by Gemma Charles

Tetley's has refreshed its ITV4 idents to support the brand's redesign as part of a £5m campaign that will see the ale on ITV4 for 47-hours every week.

Brand Republic Group promotes Lisa Lione to commercial lead role

22 Dec 2011 | by Arif Durrani

Brand Republic Group, home to Campaign, Marketing and PR Week, has promoted advertising director Lisa Lione to the role of group commercial director.

The Sunday Times prepares iPad and Android editions for Christmas Day

22 Dec 2011 | by Arif Durrani

The Sunday Times will be published on Christmas Day this year for the first time in its 190-year history, thanks to its new digital versions.

MediaCo signs up Sky and BT as launch advertisers for Manchester Digital Bridge

22 Dec 2011 | by John Reynolds

MediaCo, the outdoor company, has secured Vodafone, Sky and BT as launch brand advertisers on the Manchester Digital Bridge, the new giant digital screen erected over the Mancunian Way.

MPG Media Contacts signs sponsorship deal for Channel 4's New Girl

22 Dec 2011 | by Mark Banham

Perfume company Nina Ricci is to promote its brand Nina through a sponsorship deal for Channel 4 acquisition 'New Girl'.

Christmas Bitch's Diary 21 December

22 Dec 2011 | by Media Bitch

For Christmas, Bitch encounters nude agency photographs, shaved chests, Gary Lineker, humbug, masquerade balls and nude falconry - just another week for this girl.

Christmas shoppers drawn to 'theatre' of high street, claims report

22 Dec 2011 | by Nicola Clark

Despite the continued rise of ecommerce, a large number of British consumers are braving the traffic, crowds and cold to shop on the high street.

Royal Opera boss to be Channel 4 deputy chair

22 Dec 2011 | by John Reynolds

Royal Opera House boss Tony Hall is to replace Lord Puttnam as deputy chairman of Channel 4, while MT Rainey, co-founder of RKCR, is joining the board as a non-executive director.

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