28 Dec 2011
| by Andrew McCormick
Andrew McCormick on how to get the best from five social networks.
BBC One's soap 'EastEnders' won the TV ratings battle on Christmas Day 2011, but ITV's rival soap 'Coronation Street', and period drama 'Downton Abbey', helped the commercial broadcaster celebrate its best share performance for seven years.
Churchill Insurance is looking to position itself as "dependable" with a new series of TV ads starring actor Martin Clunes.
27 Dec 2011
| by Adam Woods
The problem with trying to put a monetary value on a "like" is that it tends to inspire either ridicule or disbelief. But surely it's worth something, asks Adam Woods.
26 Dec 2011
| by Kim Benjamin
When it comes to number of subscribers, Sky might beat Virgin Media hands down, but what about their approach to customer service via social media? Kim Benjamin compares their activity.
As Coca-Cola celebrates 80 years of Christmas ads, we look back over eight decades of advertising starting with the brands introduction of the iconic red suited Santa figure that still forms a major part of its brand strategy.
Here's a look at how it all began, with the Coca-Cola Santa Claus image dominating the brand's strategy throughout the 1930s.
The 1940s saw the creation of an elf named Sprite Boy, who began to appear in Coca-Cola advertising.
Coca-Cola developed new advertising slogans that were used across magazine campaigns in the 1950s and in 1959 dropped Sundblom's Santa as the main subject of its Christmas advertising.
The 60s marked Sundblom's final Santa Claus painting in 1964, though his original artwork from 1962 was later used as the basis for a Coca-Cola television ad in 2001.