Levy's Weborama launches JV with Hi-Media
20 Dec 2011 | by Staff
The UK operation of Paris-based ad tech and data specialist Weborama has entered in a joint venture with online network and payments company Hi-Media.
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Halfords drops secret shoppers for customer feedback scheme
21 Dec 2011 | by Matthew Chapman
Car and bicycle specialist Halfords is ditching its secret shoppers' initiative in favour of a customer feedback scheme.
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
Marketers had reason to be concerned as the New Year arrived, but despite continued economic uncertainty, 2011 delivered marketing milestones in droves, writes Nicola Clark.
WPP invests in Singaporean digital marketing agency Qais
15 Dec 2011 | by Sara Kimberley
WPP's global digital marketing agency VML has acquired a majority stake in Qais Consulting, the Singapore-based digital marketing agency, for an undisclosed sum.
Direct Agency of the Year: OgilvyOne
15 Dec 2011
With consistently excellent DM campaigns for clients both big and small, OgilvyOne can now add a third win in five years to its plethora of awards.
Confused.com announces Nectar partnership with TV ad
14 Dec 2011 | by Alex Brownsell
Confused.com is launching a marketing campaign to promote a new tie-up with loyalty scheme Nectar.
Innocent to launch 'Healthy New Year' on-pack promotion for smoothies
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
Innocent is launching an on-pack promotion for its core smoothie brand that will feature retired athlete Kriss Akabusi, who will encourage customers to kick off 2012 with a 'Healthy New Year'.
Whitbread appoints EHS 4D for CRM activity
08 Dec 2011 | by Sara Kimberley
Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands.
Indicia lands DMA Grand Prix
08 Dec 2011 | by Daniel Farey-Jones
Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online retailer Very.co.uk break into the mother and baby market.
Brand Advocate wins Hendrick's Gin global digital and CRM account
07 Dec 2011 | by Sarah Shearman
William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM agency of record for its Hendrick's Gin brand.
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