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More Th>n revamps marketing strategy in search of 'trust'

Insurer More Th>n is shifting its marketing strategy away from comedy in an effort to become the most trusted brand in the direct insurance sector.

Offensive PlayStation Move ad banned by ASA

A PlayStation Move poster has been banned by the Advertising Standards Authority (ASA) after complaints that it was offensive, irresponsible and inappropriate for public display.

E.ON appoints 3 Monkeys to handle brand comms to customers

Energy supplier E.ON has hired 3 Monkeys to handle its customer PR following a competitive pitch.

Newspaper ABCes: Guardian.co.uk passes 40m browsers in November

Guardian News & Media's website became only the second UK newspaper site to surpass 40 million unique browsers last month, following a double-digit increase in daily visitors.

Shockwaves maintains sponsorship of NME awards

Hair brand Shockwaves has been named as the headline sponsor for NME's music awards for the seventh year running.

IG Markets launches ads speculating Chinese economic influence

Contract for differences (CFD) financial betting brand IG Markets has launched a print ad campaign, encouraging consumers to speculate on the influence of China on the global economy.

Merged News Corp/BSkyB considered unlikely to tie TV and newspaper ad sales

A merged News Corporation and BSkyB is unlikely to link up its TV and newspaper ad sales due to lack of "market power," according to the European Commission's competition experts.

Creston acquires US-based healthcare group Cooney/Waters Businesses for £19.5m

Communications group Creston has announced that it is to acquire US healthcare PR firms Cooney/Waters and Alembic Health Communications.

European Commission's full statement about the News Corp/BSkyB deal

The European Commission has approved under the EU Merger Regulation the proposed acquisition of British and Irish pay TV operator BSkyB by News Corporation, a global media and communications company headquartered in the US.

MediaVest retains £3m Cineworld business

MediaVest has retained the £3m media business for multiplex cinema chain Cineworld, ending a three-month pitch process.

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