OMD lands £80 million Sony PlayStation media account
30 Apr 2009 | by Anne Cassidy
LONDON - OMD has won Sony Computer Entertainment's £80 million consolidated international media account after a final pitch against rival incumbent network Mindshare.
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LONDON - OMD has won Sony Computer Entertainment's £80 million consolidated international media account after a final pitch against rival incumbent network Mindshare.
LONDON - OMD has won the £67m media account for Sony Computer Entertainment Europe across 11 countries worldwide, with its £8.5m UK media brief retained by MG OMD.
The Central Office of Information (COI) has appointed a deputy director of news and PR.
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LONDON - Advertising across international media leads to stronger brand preference, more brand recommendations and higher product sales, a new report out today concludes.
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