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Domino's Pizza sponsors new ITV show

LONDON - Domino's Pizza has signed a sponsorship deal with ITV1 for its new dating series 'Take Me Out', due to air in early 2010.

Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create

LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a study attacking the ad industry fails to fully take into account the contributions the sector makes.

Study claims advertising executives destroy £11.50 for every £1 they create

LONDON - Childcare workers and hospital cleaners are worth more to society than advertising executives and bankers, according to a study by the think tank New Economics Foundation.

Starbucks sets Guinness World Record for global singalong

LONDON - Starbucks has set a new Guinness World Record for the 'Most Nations in an Online Sing Along'.

Viral View - Tips for success

LONDON - Viral View takes a look at some of the key steps to making your viral campaign a success.

KFC 'daily chicken' ad escapes ban

LONDON - A TV ad which claimed KFC's chicken was delivered fresh to each store daily has dodged a ban by the Advertising Standards Authority after viewers objected it was misleading.

Krispy Kreme plots UK ad debut

LONDON - Krispy Kreme, the US doughnut company, is to launch its first advertising campaign in the UK.

Burger King web campaign shows bikini-clad woman singing in the shower

LONDON - Burger King is launching a digital campaign featuring a bikini-clad woman singing in the shower as part of its push to win share in the breakfast market.

JD Wetherspoon raises stakes in Red Bull row

LONDON Red Bull and JD Wetherspoon have become embroiled in a fresh row over the pub chain's switch to stocking only rival energy drink Monster.

Greggs appoints Gratterpalm to advertising account

LONDON - Bakery chain Greggs has appointed Gratterpalm to handle its £2m advertising account without a pitch.

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