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Michelin moves $43m US media from MediaCom to MEC

NEW YORK - Michelin has moved its estimated $43m US media planning and buying account from MediaCom to WPP sister agency Mediaedge:cia.

Havas to promote French bid for 2018 Winter Olympic events

LONDON - Havas Sports & Entertainment has won the 19-month brief to handle the marketing behind France's application to host the 2018 Winter Olympic Games and Winter Paralympics Games in the city of Annecy.

TMW staff saddle up in Christmas tribute to Mick Costella

LONDON - Staff at direct and digital agency Tullo Marshall Warren have started cycling in their front window to raise money for a Tanzanian village in tribute to their director of strategy Mick Costella, who died last December.

Mindshare wins £50m Randstad recruitment account

LONDON - WPP's Mindshare has won the £50m global media planning and buying account for Randstad, the world's second-largest recruitment group.

Eli Lilly hunts media agency for Viagra rival

LONDON - The pharmaceuticals giant Eli Lilly is looking for a media agency to handle its pan-European media planning and buying account for Cialis, the company's erectile dysfunction drug.

Twenty Twenty Media Vision wins £8m in new billings

LONDON - Twenty Twenty Media Vision, former WFCA media director Bill Jones' newly formed media agency, has secured two new clients, Jackpot City and Purple Hoot.

Mindshare wins DM brief for IMP

LONDON - International Masters Publishers, the direct marketing specialist, has appointed WPP's Mindshare as its UK media partner for its 2010 marketing campaign.

MediaCom wins £5m Beverage Brands media

LONDON - Beverage Brands, the owner of WKD, has awarded MediaCom its £5 million media buying account.

PLANET MEDIA: Media Week's weekly news round-up

Catch up on the key media news of the past week.

ZenithOptimedia predicts global ad spend to grow in 2010

LONDON - ZenithOptimedia is predicting global ad markets will increase 0.9% in 2010 to almost $448bn (£274bn) and expects ad expenditure to show steady improvement over the next three years, with growth of nearly 5% by 2012.

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