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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

LONDON - Saatchi & Saatchi launch their first work for Cadbury Creme Egg since being assigned the account in July 2008.

Mighty Boosh star lends voice to £30m More Th>N campaign

LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year as it looks to overhaul its brand and ditch its traditional mascot-led marketing.

Carat takes Kellogg media from Mindshare

LONDON - Carat has won its second major media account of the day, snatching Kellogg's European account from Mindshare.

Macleans taps into romance to launch new sub brand

LONDON - GlaxoSmithKline Consumer Healthcare is adding a Macleans Confidence sub-brand to its Macleans mouth care range.

Ofcom review: "Junk-food rules are working"

LONDON - Ad restrictions have helped reduce children's exposure to unhealthy food ads by a third since 2005, according to Ofcom.

AMV, DLKW, McCann top agencies in Marketing's Adwatch of the Year 2008

LONDON - For the second year in a row, commercials produced by the team at Abbott Mead Vickers BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2008 more often than any other agency, closely trailed by DLKN and McCann Erickson. The agency's work for Sainsbury's was the main driver...

Burger King launches meat-scented fragrance

NEW YORK - Fast-food chain Burger King has launched a meat-scented cologne in the US for under $4 (£2.56) and has aptly called it "Flame".

Sainsbury's five-a-day TV ad axed

LONDON - A TV ad for Sainsbury's, urging consumers to get their five-a-day fruit and vegetables for the low price of 55p, has been slammed for containing misleading dietary recommendations.

Eyelids make 10p ad space for beauty website

LONDON - Volunteers willing to rent out their eyelids as a temporary advertising space will net £100 from beauty product website Feelunique.com.

PG Tips monkey gets sozzled in spoof Christmas speech

LONDON - Monkey, the star of the PG Tips ads, dons royal garb in a comic take on the Queen's Christmas speech in a new online ad created by AKQA.

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