LONDON - Saatchi & Saatchi launch their first work for Cadbury Creme Egg since being assigned the account in July 2008.
24 Dec 2008
| by Alex Brownsell
LONDON - Insurance provider More Th>n is to roll out a £30m through-the-line campaign next year as it looks to overhaul its brand and ditch its traditional mascot-led marketing.
19 Dec 2008
| by Staff
LONDON - Carat has won its second major media account of the day, snatching Kellogg's European account from Mindshare.
18 Dec 2008
| by Fiona Ramsay
LONDON - GlaxoSmithKline Consumer Healthcare is adding a Macleans Confidence sub-brand to its Macleans mouth care range.
17 Dec 2008
| by Staff
LONDON - Ad restrictions have helped reduce children's exposure to unhealthy food ads by a third since 2005, according to Ofcom.
17 Dec 2008
| by Bill Britt
LONDON - For the second year in a row, commercials produced by the team at Abbott Mead Vickers BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2008 more often than any other agency, closely trailed by DLKN and McCann Erickson. The agency's work for Sainsbury's was the main driver...
17 Dec 2008
| by Staff
NEW YORK - Fast-food chain Burger King has launched a meat-scented cologne in the US for under $4 (£2.56) and has aptly called it "Flame".
LONDON - A TV ad for Sainsbury's, urging consumers to get their five-a-day fruit and vegetables for the low price of 55p, has been slammed for containing misleading dietary recommendations.
16 Dec 2008
| by Dan Leahul
LONDON - Volunteers willing to rent out their eyelids as a temporary advertising space will net £100 from beauty product website Feelunique.com.
LONDON - Monkey, the star of the PG Tips ads, dons royal garb in a comic take on the Queen's Christmas speech in a new online ad created by AKQA.