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Digital Cinema Media replaces branding iron idents

22 Dec 2008 | by Nicola Clark

LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature clips from well-known films including Pirates of the Caribbean.

Innocent outlines 2009 marketing plans

17 Dec 2008 | by Joe Thomas

LONDON - Innocent are planning the launch of a £8m marketing campaign for 2009, which will kick off in the New Year.

TUI unveils new positioning

16 Dec 2008 | by Alex Brownsell

LONDON - Travel business TUI is repositioning its Thomson and First Choice Holidays brands as it looks to encourage consumers to defy the downturn by booking a holiday for 2009.

Christian Aid hands ad account to Beattie McGuinness Bungay

15 Dec 2008 | by Becky Wilkerson

LONDON - Christian Aid has appointed Beattie McGuinness Bungay to handle its advertising account.

Wickes launches first TV ad campaign in 10 years

11 Dec 2008 | by Miranda Fitzgerald

LONDON - Wickes, the DIY chain, is launching its first national TV ad campaign in almost ten years and plans to invest over £15m in advertising next year.

Channel 4 attacks BBC's plan to share iPlayer

11 Dec 2008 | by Fiona Ramsay

LONDON - Channel 4 has slammed the BBC's announcement that content partnerships could deliver more than £120m by 2014 to PSB broadcasters as 'inaccurate'.

Kellogg signs up Olympic cyclist Chris Hoy

11 Dec 2008 | by Gemma Charles

LONDON - Kellogg has signed up Olympic cyclist Chris Hoy to be the face of Bran Flakes in a bid to position the brand as 'Special K for men'.

Conservative Party embraces digital campaigning with senior appointment

11 Dec 2008 | by Gemma Charles

LONDON - Conservative frontbencher Jeremy Hunt MP has been appointed to the new role of official spokesman for online campaigning for the Conservative Party.

ASA study finds food ads comply with childhood obesity code

11 Dec 2008 | by Miranda Fitzgerald

LONDON - UK advertisers are obeying the code for marketing junk food to children, according to a compliance report by the Advertising Standards Authority.

Royal Bank of Scotland to provide free financial advice

11 Dec 2008 | by Alex Brownsell

LONDON - Royal Bank of Scotland (RBS) is to offer the public free financial advice, as part of efforts to rebuild confidence in the Government-owned bank.

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