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Saatchi & Saatchi embark on first campaign for Cadbury Creme Egg

LONDON - Saatchi & Saatchi launch their first work for Cadbury Creme Egg since being assigned the account in July 2008.

Scottish channel stv supports blood drive

LONDON - Scottish media group stv is making its blue logo red in support of Scottish National Blood Transfusion Service and its Give Blood 2009 campaign, promoting the service over the festive period when blood donations fall.

Emergency gas TV campaign launches

LONDON - A national TV campaign for the National Gas Emergency Service breaks today, advising people to call a dedicated hotline if they smell gas.

Fiat realigns £150m media business into WPP

LONDON - (2 January update) Fiat, the Italian car manufacturer, is set to realign its £150m European media business into WPP-owned agencies, a move that will see the £10m UK account, currently handled by Publicis Groupe's Starcom, move into Mediaedge:cia.

News Corp seeks waiver to raise stake in German TV group Premiere

FRANKFURT - Rupert Murdoch's News Corporation could raise its stake in Premiere, the German pay-television operator, from a quarter to between 40% and 70% after it agreed to underwrite a €450m (£426m) rescue.

Brand Republic's top stories of 2008

LONDON - As Brand Republic takes a break for Christmas and the New Year, we leave you with a round-up of the big stories from 2008.

Horlicks sponsors weekday GMG Smooth Radio show

LONDON - GMG Radio has signed drinks brand Horlicks to sponsor a weekday evening show on its Smooth Radio network.

New animated Airmiles TV ad

LONDON - The first Airmiles TV ad for four years launches this Boxing Day.

Adrian Chiles named the most-watched UK TV presenter in 2008

LONDON - BBC presenter Adrian Chiles has personally seen the benefits of the "quadrennial effect", becoming the most-watched television presenter in 2008 with a combined audience of over 1bn.

JWT creates new TV ad for Andrex

LONDON - JWT has put together a new TV ad for toilet paper brand Andrex in a bid to remind consumers that it is the only brand for their bottoms.

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