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Coke Orange to launch in July

30 Mar 2007 | by Gemma Charles

LONDON - Coca-Cola Enterprises is rolling out a limited edition orange-flavoured Coke backed by a £2.5m marketing campaign.

Bernard Matthews enlists Spider Man to revive sales

30 Mar 2007 | by Joanna Bowery

LONDON - Bernard Matthews has tasked Spider Man with rejuvenating the beleaguered turkey brand after sales were hit by the bird flu scare earlier this year.

Bainsfair says good time to go as he departs TBWA

30 Mar 2007 | by Kunal Dutta

LONDON - Paul Bainsfair, the chairman of TBWA\ Europe, has resigned.

BBC plans unveils programme to mark Falklands War

30 Mar 2007 | by Staff

LONDON - The BBC has unveiled TV, radio, and online coverage to mark the 25th anniversary of the Falklands War, when British forces liberated the islands after the Argentine invasion.

WPP's Lightspeed Research acquires US-based agency

30 Mar 2007 | by Alex Donohue

LONDON - Lightspeed Research, the WPP market research company, has acquired US specialist survey consultancy firm, Foresight International, for an undisclosed sum.

Woods and Stretton join Cannes Direct jury

30 Mar 2007 | by Daniel Farey-Jones

LONDON - Claydon Heeley's Dave Woods and Archibald Ingall Stretton's Steve Stretton have been appointed as the UK jury members for the Cannes Direct Lions.

Elle hires Handbag.com fashion director to head up website

30 Mar 2007 | by Charlie McCathie

LONDON - Hachette Filipacchi has hired Melissa Dick to edit Elle magazine's recently launched website.

Canon Europe signs up for Uefa Cup sponsorship

30 Mar 2007 | by Mark Banham

LONDON - Canon Europe has signed football sponsorship agreements for the Uefa Cup, the Uefa Super Cup and the MTN Africa Cup of Nations to be held in Ghana in 2008.

ITV and Setanta beat BBC and Sky to TV rights for FA Cup

30 Mar 2007 | by Alex Donohue

LONDON - The Football Association has awarded the UK television rights for the FA Cup and England's home international matches to ITV and Setanta Sports, beating the BBC and BSkyB, which currently broadcast the games.

FT cutting mid-week sports section amid redesign

30 Mar 2007 | by Jacquie Bowser

LONDON - The Financial Times is dropping its daily sports coverage to weekends and Mondays only, to make room for increased global news coverage, from next month.

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