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Depaul Trust highlights homelessness on winter solstice

LONDON - Depaul Trust, the national youth homeless charity, has launched a one-day campaign today, the shortest day of the year, to highlight the plight of young homeless people who will be enduring the longest night.

Electoral Roll opt-out hits 40%

LONDON - The challenge facing the direct marketing industry has increased as the percentage of people deciding not to let their Electoral Roll details to be used for direct mail purposes hit 39.75%, an increase of 2.94% on last year's register.

Sponsors link to reduce FA Cup carbon footprint

LONDON - The principal Football Association sponsors will team together for the first time in a bid to reduce the carbon footprint of the FA Cup.

US regulator relaxes rules on newspaper and TV ownership

NEW YORK - The US media regulator has controversially voted in favour of allowing companies to own newspapers and TV stations in the same city.

Gyro International acquires healthcare PR agency

LONDON - Integrated agency Gyro International has acquired specialist healthcare PR firm hsdcommunications for an undisclosed sum.

Ofcom outlines concerns over Sky's influence on pay TV

LONDON - Ofcom has firmed up its investigation into whether the pay-TV market is unfairly skewed in BSkyB's favour by identifying three areas where Sky's position might give it an unfair advantage.

TFL bans Paddy Power campaign

LONDON - A poster campaign for bookmaker Paddy Power - featuring a man attempting to breast feed a baby - has been banned from appearing on the London Underground tube network.

Revenue and children's departments award ethnic brief

LONDON - The Department for Children, Schools and Families (DCSF) and HM Revenue & Customs (HMRC) have appointed specialist agency Media Reach Advertising to handle a marketing brief aimed at targeting hard-to-reach Bangladeshi and Pakistani communities.

The Marketing Effect wins ethnic volunteering brief

LONDON - Charity communications company Media Trust is running a national marketing campaign, created by The Marketing Effect, to recruit charity volunteers from ethnic minority communities.

Government to review Royal Mail's core business

LONDON - The government is to begin a review of Royal Mail's core services, to improve its efficiency and competitiveness against non-public sector rivals.

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