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Google vows to remain unconventional after $2.7bn IPO

30 Apr 2004 | by Jennifer Whitehead,

NEW YORK - Google has finally confirmed details of its long-awaited IPO, saying that it will sell all of the shares, which should raise around $2.7bn, to the public through an auction.

Wanadoo revenues rise 15% as broadband takes off

30 Apr 2004 | by Jennifer Whitehead,

LONDON - Wanadoo, which this week dropped the Freeserve brand name in the UK, has reported a 15% rise in revenues for the first quarter of the year to €636m.

BT to spend £17m pushing services to small businesses

30 Apr 2004 | by Jennifer Whitehead,

LONDON - BT is to invest £17m in a marketing campaign targeting small businesses, including promotion of its new partnership with Microsoft, BT Connected & Complete, which will provide SMEs with broadband connection and technical support.

New Woman site relaunches with Littlewoods as sponsor

30 Apr 2004 | by Jennifer Whitehead,

LONDON - Emap Elan is relaunching the website for New Woman magazine and has signed Littlewoods' shopping website LX Direct as its headline sponsor in a five-figure deal.

Hotline: Dare appointed by Tetley to develop online promotion

30 Apr 2004

The digital marketing agency Dare has been appointed by Tetley to develop online promotional activity to encourage trial and awareness of its speciality, fruit and herb, and green teas, following a two-way pitch.

Woolwich moves advertising concept online with Dare

30 Apr 2004 | by Claire Billings,

LONDON - The Woolwich is taking its above-the-line advertising concept online with a campaign by the digital marketing agency Dare.

World: My Portfolio - Dante Ariola

30 Apr 2004

The New Yorker Dante Ariola has a fascination for graffiti. Before directing, he set up his own graphic and web design company, Pawn Shop Press, and created album covers for several leading record labels. Then he directed music videos, and, after his work was seen by the commercials industry, his career...

Lifestage Marketing: The seven stages of targeting

30 Apr 2004

From pre-school to post-worker, your life as a consumer can be mapped out in seven easy stages. Rob Gray assesses the target groups and unveils the factors that are competing for their attentions.

TalkTalk signs up as sponsor of Channel 4's Big Brother

29 Apr 2004 | by Jeremy Lee,

LONDON - TalkTalk, the fixed-line phone service from Carphone Warehouse, is sponsoring this year's series of 'Big Brother' on Channel 4.

Greenroom wins Paramount DVD and video online task

29 Apr 2004 | by Staff,

LONDON – Paramount Home Entertainment UK has appointed Greenroom Digital to its online account, which includes the 'Star Trek' UK website, after a three-way pitch.

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