31 Mar 2004
| by MediaWeek
Over 200 of the industry’s leading figures are gathering in St Andrews, Scotland, to take part in the inaugural Media 360 conference.
31 Mar 2004
| by Jennifer Whitehead,
LONDON - A spoof megalomaniacal character called Dr Teletext is at the centre of a new £5m marketing campaign to promote Teletext Holidays, created by Delaney Lund Knox Warren.
31 Mar 2004
| by Jules Grant,
LONDON - Weetabix will be pushing its health benefits as it joins the sponsors backing the British Olympic Association and Team GB for the 2004 Olympic Games in Athens.
31 Mar 2004
| by Jennifer Whitehead,
LONDON - Egg has unveiled a £10m advertising campaign urging people to take control of their finances with six new ads created by Mother, which sees the online bank move on from its earlier quirky tone to make a more serious point.
31 Mar 2004
| by Jules Grant,
LONDON - The famous holler of 'Just one Cornetto...' from Wall's iconic 1980 ice-cream ad is making a comeback as part of a £6.5m investment in the brand and the launch of its limited-edition Love Potions range.
LONDON - Five must find a partner within the next 18 months its majority owner RTL Europe, the pan-European broadcasting group, has said.
31 Mar 2004
| by Ben Carter,
LONDON - AOL's biggest ad campaign to date will focus solely on the benefits of narrowband internet access.
31 Mar 2004
| by Ben Carter and Mark Sweney,
LONDON - Chris Deering, the recently appointed chief of Sony Europe, has begun a restructure of the company's pan-European marketing business by promoting David Patton, vice-president of marketing for Sony Computer Entertainment Europe, to a top European role.
31 Mar 2004
| by Staff,
LONDON - Radio audience measurement body Rajar has been dealt a blow in its £66m court battle with The Wireless Group chief executive Kelvin MacKenzie, after two of the biggest media buying agencies have backed his push for electronic audience measurement.
31 Mar 2004
| by Jennifer Whitehead,
LONDON - Unsuspecting members of the public will come across the undead this weekend as part of a campaign to promote the 'romzomcom' movie 'Shaun of the Dead'.