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Loyd Grossman tops list of British celebrity brands

30 Jun 2003 | by Jennifer Whitehead,

LONDON - A survey has named Loyd Grossman as the most successful celebrity brand in the UK, with his range of pasta sauces and salad dressings earning £50m, beating out Nigella Lawson and Jamie Oliver.

Off and online activity impact measured in new service

30 Jun 2003 | by Jennifer Whitehead,

LONDON - A new service claims it will be able to measure the impact of online and offline advertising, marketing and PR campaigns on a geographic basis.

Fans flock to Charlie's Angels site as sequel released

30 Jun 2003 | by Staff,

LONDON - Surfers are flocking to the 'Charlie's Angels: Full Throttle' movie website as the sequel, staring Demi Moore, gets its worldwide release, according to Nielsen//NetRatings.

Internet users do not want bigger ads finds survey

30 Jun 2003 | by Jennifer Whitehead,

LONDON - Internet users do not want bigger ads, according to new research that flies in the face of current industry thinking about the size and shape of online advertising.

Loot.com signs paid-for search agreement with Overture

30 Jun 2003 | by Staff,

LONDON - Commercial search firm Overture Services has signed a deal to provide paid placement search results for the classified ads website Loot.com.

Euro RSCG MVBMS hires BMW films producer Sitley

30 Jun 2003 | by Staff,

NEW YORK - Mark Sitley, one of the creatives behind Fallon's award-winning series of films for BMW starring the British actor Clive Owen, is to join Euro RSCG MVBMS as an executive creative director.

WPP Group says UK revenues are down 3% this year

30 Jun 2003 | by Jennifer Whitehead,

LONDON - UK revenues at WPP Group, owner of agencies including J Walter Thompson and Ogilvy & Mather, are down by over 3% in real terms for the first five months of the year.

O'Reilly's Independent boosted by southern hemisphere

30 Jun 2003 | by Staff,

LONDON - Sir Anthony O'Reilly's Independent News & Media has been boosted by a strong ad performance down under as revenues and circulation figures are ahead of 2002.

Active Value takes stake in Cordiant up to almost 27%

30 Jun 2003 | by Gordon MacMillan,

LONDON - As expected, Active Value has continued to increase its stake in Cordiant, buying another 2m shares taking its holding in the ad group to almost 27%.

Classical fans 'absorb' ads better than pop listeners

30 Jun 2003 | by Juliette Garside,

LONDON - Classic FM listeners absorb advertising messages better than pop music radio fans, according to a study that measured the brainwaves of volunteers.

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