Click 
to remove filters
Direct Line has signed a year-long deal with Channel 4 to sponsor its 4Homes property strand as it seeks to boost awareness of its mortgage, loan and home emergency brands. The deal is believed to be worth in excess of 2m.
American Express has put its global $375m ( 215m) media-planning and buying account, held by WPP-owned MindShare, up for review. The review will not affect the UK account, which is with Carat.
Peugeot is relaunching its insurance offer with a redesigned brand identity for its customer communications. Design Group has been awarded the project, which aims to increase the number of Peugeot drivers who buy its insurance products.
Post Office Insurance Society has appointed design agency Medialab to redesign the range of brochures for its savings and life assurance policies. The products are marketed to employees of Royal Mail, the Post Office and BT, and rely heavily on employees to promote the products to friends and colleagues.
Standard Life is to use TV sponsorship for the first time in a seven-figure deal with three major ITV1 drama series in 2004, which supports the pension company's 'I like Standard Life' branding campaign.
Which ad campaigns made the grade as this year's most memorable? Gail Kemp looks at the 2003 Adwatch winners
LONDON - American Express has put its global $375m media-planning and buying account, currently held by WPP-owned MindShare, up for review after four decades with the network.
LONDON - Partners Andrews Aldridge has poached young creative team Liam Donnelly and Phil Holbrook from Proximity London.
LONDON – Financial services firm Allianz Cornhill is using a CRM drive aimed at boosting revenues across its products, including Green Flag, and Legal and Home Assist.
The AAR has cut its annual fee from media agencies following a poor year for new-business leads.
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us