BRANDING: Henkel launches updated Limelite detergent range
18 Dec 2003
Henkel is relaunching Limelite, its limescale-fighting detergent brand, with new packaging and updated formulations.
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DIRECT BRIEF: Ralph Lauren supports launch of Polo Blue
18 Dec 2003
Ralph Lauren is supporting the launch of its Polo Blue fragrance with a roadshow and sampling campaign that will introduce the product to more than 75,000 consumers. The initiative, which consists of brand ambassadors handing out Polo Blue from branded Porsche Boxsters, also offers consumers the chance...
THE BOOK OF LISTS: Twitchers own up to having been bittern by birdwatching bug
16 Dec 2003
A Campaign survey has revealed that it's not just former Welsh Cabinet ministers who get their fun rustling around in bushes - some of advertising's finest are also linked to the practice.Pharmacia Limited, the manufacturer of Regaine hair restorer, is believed to be on the verge of signing a sponsorship...
Colgate pays for premium links on Google in Europe
12 Dec 2003 | by Staff,
LONDON - Colgate-Palmolive is embarking on a pan-European digital marketing campaign to boost the performance of its Colgate brand on internet search engine Google.
Direct mail sales up 4.7% this year according to DMIS
12 Dec 2003 | by Staff,
LONDON - Fresh research by the Direct Mail Information Service suggests that sales via direct mail have risen by 4.7% this year.
WORLD: MY PORTFOLIO - Jose Roberto Bezerra
12 Dec 2003
Jose Roberto Bezerra has been working in Brazil's advertising industry for almost 30 years and is one of the country's most respected typographers.
TOP PERFORMERS OF 2003: AGENCY OF THE YEAR - BBH
12 Dec 2003
Sustained creative excellence married to an impressive new-business record and several innovative launches saw Bartle Bogle Hegarty beat TBWA London and CHI.
Bartle Bogle Hegarty takes Agency of the Year prize
11 Dec 2003 | by Staff,
LONDON - Bartle Bogle Hegarty is Campaign's Agency of the Year after combining an outstanding new-business performance with its usual creative excellence.
Henkel backs Frish variants in TBWA ads.
11 Dec 2003 | by Sam Solley
Henkel is to support the launch of Frish Duo-Action, a multi-purpose toilet cleaner claimed to be a first in the UK market, with a heavyweight marketing campaign.
Colgate pays for premium links on Google in Europe
11 Dec 2003
Colgate-Palmolive is embarking on a pan-European digital marketing campaign to boost the performance of its Colgate brand on internet search engine Google.
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