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Sony UK hires WebtraffIQ to improve customer loyalty

11 Dec 2003 | by Jennifer Whitehead,

LONDON - WebtraffIQ has been appointed by Sony UK to manage website measurement and analysis as part of an effort to increase customer loyalty.

PPA backs magazine advertising in £5m marketing push

10 Dec 2003 | by Staff,

LONDON - The Periodical Publishers Association has launched a £5m initiative aimed at promoting magazine advertising to brand managers and agencies.

AOL launches website to drive UK advertising sales

10 Dec 2003 | by Staff,

LONDON - AOL UK, the internet arm of Time Warner, has launched a website as part of its campaign to promote the virtues of advertising online.

Echo's Murray to head ValueClick e-mail division

10 Dec 2003 | by Staff,

LONDON - Marketing services company ValueClick has established an e-mail marketing arm and hired Echo Direct sales director Regan Murray as the division's sales manager.

Times Online broadens appeal with business relaunch

05 Dec 2003 | by Jennifer Whitehead,

LONDON - The Times Online is relaunching its business channel to provide information by industry sector and broaden its appeal to the business audience.

CAMPAIGNS: Video venues inspire global conferencing - B2B PR

05 Dec 2003 | by Adam Hill

Client: face2face PR Team: The Whiteoaks Consultancy Campaign: Launch of face2face Timescale: June 2003-ongoing Budget: Undisclosed

Comic TV spots launch new Beechams throat lozenges

01 Dec 2003 | by Staff,

LONDON - A TV campaign by Grey London launches GlaxoSmithKline’s Beechams Max Strength lozenges with a series of comic warnings on the perils of a sore throat.

BBC and Haymarket agree customer publishing deal

21 Nov 2003 | by Staff,

LONDON - Haymarket Customer Publishing and BBC Magazines are to work together to develop a series of lifestyle customer magazines targeting the women's and retail markets.

Surviving a recession -- supplier relationships

21 Nov 2003

The word recession harbours a multitude of negative connotations and signals testing times for industry professionals across the board, writes Kevan Coleman, chairman of the K2 Group , in the first of four articles on how to survive a recession.

TECHNOLOGY: Crackdown on Spam

14 Nov 2003 | by Mary Cowlett

In the fight against junk email, Mary Cowlett looks at where the PR opportunities lie

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