Energy firm reviews media out of MediaCom North
18 Dec 2002 | by Staff,
LONDON - United Utilities has put its estimated £1m media planning and buying account up for review after three years with MediaCom North.
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Animal lovers cry foul over Carphone Warehouse ad
23 Dec 2002 | by Jennifer Whitehead,
LONDON - More than 70 pet-mad Britons have failed to see the funny side of the Carphone Warehouse's spoof Christmas TV spot that told customers "a phone is for life, not just for Christmas".
McCann WorldGroup wins $40m mobile telecoms work
18 Dec 2002 | by Jennifer Whitehead,
LONDON - Dutch mobile telecoms brand Celtel has appointed Interpublic's McCann WorldGroup to its $40m pan-African account, after a four-way pitch.
Fast food out but tribes and anti-glamour in for 2003
17 Dec 2002 | by Jennifer Whitehead,
LONDON - Fast food, hi-tech and designer clothes are out while tribes, anti-glamour and 'trucker chic' are in, according to a new survey of trends for 2003 from Euro RSCG Worldwide.
Future shakes up Edge editorial to boost reach
17 Dec 2002 | by Jennifer Whitehead,
LONDON - Future Games has shaken up the editorial line-up of its videogames title Edge to give it a wider reach after it picked up a top consumer magazine award last week.
Shazam targets students for music service
17 Dec 2002 | by Jennifer Whitehead,
LONDON - Shazam, the music service that solves those annoying 'what is that song...' questions by mobile phone, is undertaking a promotional Christmas drive in clubs and bars across the UK.
Drooling dogs to target trendsetters for Sony Ericsson
11 Dec 2002 | by Jennifer Whitehead,
LONDON - Sony Ericsson has drafted in an army of more than 600 drooling dogs to promote its new mobile phone and camera model.
Agency of Year 2002 accolade goes to Mother
11 Dec 2002 | by Jennifer Hiscock,
LONDON - Mother has been named Creative Agency of the Year in Marketing's Agency 2002. The award, now in its second year, recognises creativity, effectiveness, new business wins and financial health, and reflects Mother's sparkling past 12 months.
Future increases print-run for PS2 title as consoles soar
09 Dec 2002 | by Staff,
LONDON - Fuelled by the success of the console market, games magazine publisher Future Network has launched its biggest print-run for Official PlayStation2 Magazine backed by a television and print advertising campaign.
Toshiba picks WCRS to create £15m Euro branding campaign
06 Dec 2002 | by MARK SWENEY
The electronic goods manufacturer Toshiba has appointed WCRS to run a £15 million pan-European brand campaign to take on Dell and Hewlett-Packard.
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