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IPC boosts size and price of women's weeklies

19 Dec 2002 | by Claire Billings,

LONDON - IPC Media is raising the cover price and pagination of its two classic women's titles Women's Own and Woman from their first 2003 issues on January 6.

JWT appoints worldwide creative director for Ford

19 Dec 2002 | by Staff,

NEW YORK - J Walter Thompson has recruited Saatchi & Saatchi's Tom Cordner as the worldwide creative director on WPP Group's biggest client, the Ford Motor Company.

Mediaedge:cia wins more Citibank business

19 Dec 2002 | by Staff,

NEW YORK - WPP Group media agency Mediaedge:cia has won more work from Citibank, having ousted rival Aegis Group from the bank's US outdoor media business.

True North shareholders sue Interpublic

19 Dec 2002 | by Staff,

NEW YORK - Shareholders in True North, the FCB-owning advertising group acquired by Interpublic in 2001, have filed a lawsuit alleging that the company mislead them prior to the $2.1bn (£1.3bn) acquisition.

Murdoch DirecTV bid signals return of Sky Global chief

19 Dec 2002 | by Staff,

NEW YORK - Chase Carey, the former head of News Corporation's satellite empire Sky Global who resigned after Rupert Murdoch's $18bn (£11.4bn) bid for DirecTV failed, may return if the media baron makes a fresh offer for the US satellite TV firm.

Proximity wins Shell's £70m below-the line work

19 Dec 2002 | by Mark Kleinman,

LONDON - Shell has moved a step closer to its goal of delivering integrated global brand communications with the appointment of Proximity to handle its estimated £70m international below-the-line account.

Gillette develops debut direct work

19 Dec 2002 | by Mark Kleinman,

LONDON - Gillette is to launch its first direct marketing activity as it seeks new ways of forging brand relationships.

Vauxhall shifts to media-neutral stance

19 Dec 2002 | by Mark Kleinman,

LONDON - Vauxhall is taking a bow to media neutrality with the restructuring of its marketing department, which will see customer relationship management merged with the car-maker's above-the-line function for the first time.

Vodafone is the latest to sign up to Nectar

19 Dec 2002 | by Ravi Chandiramani and Mark Kleinman,

LONDON - Vodafone is signing up to the Nectar customer loyalty programme barely two years after it pulled out of rival scheme Air Miles.

Carling tightens musical ties with £3m venues deal

19 Dec 2002 | by TANIA MASON

Carling has taken another huge step in its mission to 'own' live music with a £3m, three-year deal to rename some of the UK's top venues.

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