THE BOOK OF LISTS: The 10 best viral campaigns
20 Dec 2002
The 10 best viral campaigns as voted for by Campaign.
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Internet advertising sees first growth for six quarters
20 Dec 2002 | by Staff,
NEW YORK - The internet advertising industry is the latest to finish the year with some good news, after a report said that online ad sales grew by 1% over the third quarter of the year.
THE BOOK OF LISTS: The 10 best SMS campaigns
20 Dec 2002
The 10 best SMS campaigns as voted for by Campaign.
STOP PRESS: ASA upholds complaint against Expedia.com
19 Dec 2002
The Advertising Standards Authority has upheld a complaint against travel web site Expedia.com from a customer who tried and failed to buy a flight at the 'from' price advertised. The ASA said airlines should ensure there is reasonable availability of flights at the advertised 'from' price.
Camelot to tie with MSN for dedicated channel
19 Dec 2002 | by MARK KLEINMAN
Camelot's £45m investment in taking the National Lottery onto the internet is to include the launch of a dedicated online channel in partnership with the MSN portal.
DIRECT CHOICE: BT Broadband
19 Dec 2002 | by PAUL READMAN, Creative director, WWAV Rapp Collins Scotland
Ever been away for a fortnight, then instantly regretted it when you see the mountain of mail waiting for you?
DIRECT BRIEFS: Rivals Digital Media relaunches two sites
19 Dec 2002
Rivals Digital Media is relaunching its two e-commerce sites, Football365Shop and WorldRugbyShop in the run-up to Christmas. The revamped sites include additional cross-promotional opportunities and new merchandise including clothing and general sports-related products. Other new features include an...
DIRECT MARKETING: E-mail adds value to DM campaigns
19 Dec 2002 | by DAVID MURPHY
E-mail and web sites can help companies gain superior results from their direct mailings, writes David Murphy.
UK marketing spend set to lead growth in 2003
18 Dec 2002 | by Claire Billings,
LONDON - Marketing expenditure in the UK is set to grow faster than in the US, Germany and France in 2003, while Japan will be the only major market to continue to decline, according to a study from advertising group Havas and the London Business School.
Smirnoff targets clubbers in new year push
18 Dec 2002 | by Jennifer Whitehead,
LONDON - Smirnoff is launching a campaign to recruit new drinkers with an online competition that ties in with the 'If Smirnoff made...' television advertising campaign.
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