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The latest instalment in BT's 'Bringing people together' ads showcases the telecoms company's free messaging service, BT Answer 1571, with a naughty vignette of young love and old age. The 40-second spot, created by Abbott Mead Vickers BBDO with media by The Allmond Partnership, breaks nationally...
Phones 4u, the mobile phone reseller, has handed its 10m direct sales account to JRT and its strategic media partner Universal McCann Birmingham as it attempts to increase its share of the market. The direct arm of the business is based on generating calls from consumers through advertising....
NTL has hired Paul Stevenson as head of marketing for its North East and East Midlands division. His appointment comes as the cable company seeks to shift its marketing from national brand campaigns to more regional activity (Marketing, December 13).
BT Cellnet is teaming up with wireless marketing company Smartfusion to launch a Christmas competition. Players register via telephone and then text answers to questions printed in The Sun and on the Channel 5 web site.
Warner Bros and Eurosport have teamed up to create the first multinational mobile marketing campaign as part of the film company's efforts to bolster its customer base. A six-week campaign for the forthcoming film Ocean's Eleven is running simultaneously in the UK, Germany, Italy, Spain...
BT pokes fun at New Age business trends that emerged in the 90s in its latest advertising aimed at business customers. The campaign represents St Luke's first work on the account, which it won from M 15m. Press, poster, radio and online activity accompany the television campaign. TV buying...
The cable company ntl is planning a restructure that could result in a further 2,000 jobs being cut. At the end of September, the company, currently 12 billion in the red, announced it was reducing its workforce from 17,000 to 15,000 by the end of next year. The bulk of the losses are expected...
LARRY BARKER Yo-ho-ho. Well that's the Xmas bonhomie out the way - now down to business. The observant among you will notice that my language is somewhat moderated this week. Let me assure you, this is entirely due to the proximity of my father, rather than the presence of...
Nokia has issued an upbeat forecast, predicting handset sales for the last three months of the year will be 25% higher than the previous three months, although sales will be flat for the year as a whole.
Orange has acquired the three-year mobile games and entertainment rights for the Lord of the Rings film trilogy.
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