Brian Robertson, a retired accountant from Pontefract, West Yorkshire, has had a bee in his bonnet for some time about his details being disclosed to anyone who might then use them for marketing purposes. Until last month, he hadn't caused any problems for the direct marketing industry - he...
Direct mail continues to grow in volume and expenditure, according to the Direct Mail Information Service. Statistics show a 4.5 per cent increase in volume year-on-year for the July to September period, with 1.13 billion items sent out. Expenditure increased by 5.9 per cent year-on-year, reaching...
River has been appointed to run The Royal Bank of Scotland's direct marketing campaigns for its commercial services division. River won the account, worth 2 million, after a three-way pitch.
Broadsystem is to handle direct response for UK online's national advertising campaign. Broadsystem will manage calls generated by the campaign and handle requests for information received via the campaign website, email and iTV.
The IDM has announced its Fellows of 2001. They are: Nick Backhouse, CRM director at McCann-Erikson Manchester; David Coupe, MD of Experian; Judith Donovan CBE, founder of JDA; and Malcolm Whitmarsh, marketing industry director at Reed Exhibitions.
Next year's Direct Marketing Management Forum, which brings together suppliers and marketers, will take place at Belton Woods Hotel in Lincolnshire on 4-6 November. For further information, call Forum Events on 01920 444202.
The DMA has warned that a court ruling on the use of the electoral roll sets a worrying precedent. Brian Robertson won his case last month against Wakefield City Council. He claimed the council breached his rights under the Data Protection Act (DPA) and the Human Rights Act 1998...
A door-drop campaign featuring a message in a milk bottle has scooped the Grand Prix at this year's DMA Royal Mail Awards. Associated Co-op Creameries and its agency Partners Andrews Aldridge conceived the campaign to stem a decline in doorstep milk delivery. The apparently handwritten...
Royal Mail's monopoly on business post is being seriously challenged for the first time following the announcement that Business Post subsidiary UK Mail has been granted a licence to provide business mail services. Independent regulator Postcomm has issued the licence, which is effective...
Direct marketers will have to obtain prior consent from consumers before sending them commercial text messages, if a European Parliament ruling is upheld by the Council of Ministers. Last month the European Parliament's vote on amendments to the proposed Privacy in Electronic Communications...
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