Leeds United FC is poised to launch a campaign to promote responsible drinking, following the conviction last week of Leeds and England defender Jonathan Woodgate for affray. The push will be backed by the club's official sponsor, cider brand Strongbow. The initiative will form part of...
Optical chain Specsavers is in talks about putting its name on the shirts of English football referees. The discussions follow the sport's governing body FIFA's decision to relax the rules on referee sponsorship. Specsavers, which has around 400 outlets around the UK, is talking to...
Mazda UK is investing 4m to reposition its marque to appeal to younger consumers with the help of a strapline imported from the US. The UK arm of the Ford-owned Japanese car-maker is splashing out on an above-the-line brand campaign through J Walter Thompson based on the successful US...
Global haircare giant Wella is to make its debut in Formula One sponsorship next year with a major deal to back the fledgling Toyota team. Wella, whose highest-profile UK sponsorship has been the association of its Shockwaves brand with US sitcom Friends on Channel 4, will use the tie-up...
The Advertising Standards Authority (ASA) has upheld complaints that the wording on certain poster ads from the Association of Train Operating Companies' 'Time to return' campaign was misleading, because it implied that service levels had returned to normal. The ASA found the statement,...
Abbey National's online bank Cahoot is returning to TV advertising after an 18-month break with a 3m campaign, through Euro RSCG Wnek Gosper, aimed at communicating what the brand stands for and its benefits. Each ad is made up of a series of vignettes which aim to show how Cahoot is better...
Publicis, the French advertising group, is in talks to buy Cordiant Communications, owner of advertising agency Bates UK and design firm Fitch. Eighteen months ago Publicis bought Saatchi & Saatchi, which had previously demerged from Cordiant.
Going Places is launching a 6m TV campaign featuring Royle Family star Ricky Tomlinson in order to drive sagging summer bookings. The ads, which feature the strapline 'Deals to really get you going', break on Boxing Day and run until mid-February.
The Incorporated Society of British Advertisers has broadly welcomed the results of a research project commissioned by the Food Standards Agency, which shows that most consumers are unconcerned about food promotions. The research indicates that the views of consumer pressure groups such as SUSTAIN...
BUPA is launching a 3m campaign on January 2 through WCRS which features real BUPA staff and positions it as a caring organisation.
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