Sony Pictures reviews $250m media account
05 Jan 2001
Sony Pictures Entertainment is inviting agencies to pitch for the studio’s $250m-plus US media-buying account.
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LONDON - McCann-Erickson Worldwide is to resign the £213m Reckitt Benckiser account as a result of client conflict emerging within its parent, the Interpublic Group of Companies.
Sony Pictures Entertainment is inviting agencies to pitch for the studio’s $250m-plus US media-buying account.