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Connections 2000, Marketing s new awards event for the 21st century, is open to entries. The awards aim to reward excellence in the use of technology to communicate with customers.
Unilever s head of worldwide media, Alan Rutherford, has hit out at the level of TV cost inflation in the UK, which he claims is the highest in Europe. He added that it could be putting further investment by advertisers in the UK television industry at risk.
Sega has recruited senior Coca-Cola marketer Jeremy Stern as its new European marketing director as it bids to boost sales of its Dreamcast console and fight off competition from Sony s soon-to-be-launched PlayStation 2.
Marks s continuing slump in fortunes.
BT is planning a high-profile move into Formula One sponsorship. The move comes as the telecoms giant bids to raise international awareness of its business-to-business international network division, Ignite.
IPC Media has poached Tim Brooks, executive director of Emap Digital, to be the new managing director of its women s glossy division, IPC Southbank.
Camelot has been granted permission to seek a judicial review of the National Lottery Commission s (NLC) decision to negotiate only with the People s Lottery. However, its request to halt exclusive talks between Sir Richard Branson s People s Lottery and the NLC has been rejected by the High Court....
Granada Media chief executive Charles Allen has urged an end to gladiatorial negotiations between advertisers and ITV as the move toward one ITV gathers pace.
The BBC s director of marketing and communications, Matthew Bannister, is poised to fuel the debate over the role of marketing in the BBC, following comments that companies which integrate marketing thinking and marketing professionalism into everything they do can wave goodbye to the marketing department...
ITV s Wheel of Fortune is an advertiser s idea of programme hell, while Da Ali G Show is their idea of commercial TV heaven, it emerged in Edinburgh following a survey by Zenith Media.
