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Campaign Hall of Fame: A (very) brief history of advertising - Is Levi’s better than Tango, Hamlet funnier that Heineken? Stefano Hatfield outlines the aesthetic and social considerations that informed what made it into advertising’s Hall

Every year, Capital Radio s Hall of Fame starts well enough. Sure, there s the inevitable puzzling as to why Bowie and the Beatles should be quite so low down, just who does vote for ELO and whatever happened to Minnie Ripperton? But the real screaming at the radio begins with the top 20.

Campaign Hall of Fame. (Part 2 of 2)

1. CADBURY S SMASH MARTIANS BMP.

Mars to hand AMV Whiskas account

Mars is about to switch its pounds 10 million Whiskas catfood account to Abbott Mead Vickers BBDO from M&C Saatchi in a realignment being planned by the US-based giant.

PRIVATE VIEW

They ve got Richard E. Grant banged up in a sound booth, right, and they re force-feeding him plums and playing old Donald Sinden VOs through his cans. They wait, that s what they do, until the gasping thesp is well luvvied-up and banging his head against the sound-proof glazing.

Lever to axe Radion as it raises Surf adspend

Radion, the UK s seventh-biggest laundry detergent brand, has been culled by Lever Brothers following a review which sees sister brand Surf promoted to power brand status.

CK puts pounds 6m into colour cosmetics

Calvin Klein Cosmetics, the Unilever-owned fragrance arm of Calvin Klein, is to launch a colour cosmetics range in March, backed by an estimated dollars 10m (pounds 6.2m) global promotional spend.

Procter & Gamble launch new ads

Procter hedgehog called Spike, who is crestfallen when he realises his mother hasn t finished with the bottle yet. The voiceover explains that Fairy suds last loads longer ... maybe a bit too long . Another ad features a Welsh girl who says she s going to make a motorbike out of the bottle. The...

Adwatch of the decade

- Ten years is an awfully long time in advertising. Gail Kemp reveals which brands have stayed on top Since 1987, Marketing's Adwatch has been a vital index for everyone concerned with advertising and marketing. At the turn of the year 2000, we have examined our annual leagues from 1990 to 1999 - reflecting...

Adwatch winners of 1999

Overall ad budgets are down on 1998, but some companies are starting to reap the rewards of several years of brand-building

MARKETING MIX - That was the week that was

15 years ago: Demand is outstripping supply of Sinclair Computers in the run-up to Christmas, with retailers predicting stock will be scarce , despite record production levels throughout the autumn; British Telecom plans to launch a chain of high street shops, offering a range of telephones and services;...

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