Grey and Lexmark part company
21 Dec 1998
- Grey Advertising in the US has parted company with its Lexmark International client over what are described in a statement as "creative differences".
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Grey and Lexmark part company
21 Dec 1998
- Grey Advertising in the US has parted company with its Lexmark International client over what are described in a statement as "creative differences".
Martin Dawes launches Breathe
19 Dec 1998 | by STEVE BELL
Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK s fifth mobile phone network.
WPP reveals top three UK brands
19 Dec 1998 | by STEVE BELL
BT, the BBC and Marks s strongest indigenous brands in a worldwide study by marketing services giant WPP.
DESIGN CHOICE: NOKIA
19 Dec 1998 | by JAMES KYDD, Marketing Director, Virgin
One of my prized possessions is a silver cigarette box that has passed through several generations of my family. You can tell it s real silver because it looks crap within a week of using Duraglit. It s also totally impractical because it s the wrong shape to accept King Size Filtered cigarettes. But...
Telstra targets European sales
19 Dec 1998 | by LISA CAMPBELL
Australian telecoms giant Telstra has appointed a marketing director to handle its expansion across Europe and challenge established telecoms brands.
Nortel in brand push
19 Dec 1998 | by ANNE-MARIE CRAWFORD
Nortel Networks, the telecoms and computer network firm, is relaunching its corporate brand with a pan-European ad campaign.
MEDIA: Telegraph set to clinch Cricket World Cup deal
19 Dec 1998 | by IAN DARBY
The Daily Telegraph is poised to sign a deal with the English Cricket Board (ECB) to sponsor the 1999 Cricket World Cup.
NEW MEDIA: Air Miles opens new unit with a one-to-one aim
19 Dec 1998 | by DANNY ROGERS
Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing.
MARKETING MIX: That was the week that was
19 Dec 1998 | by DAVID MURPHY
15 years ago: Independent television companies meet to pull the plug on plans to launch an ITV branded microcomputer, to coincide with the airing of a network computer programme; Debenhams ends its discount strategy with the launch of a new showcase store in Croydon; Sainsbury s and Safeway announce...
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