Conran serves up a customer loyalty scheme
19 Dec 1998 | by DANNY ROGERS
Terence Conran s famous restaurant portfolio is to introduce a loyalty card, amid fears that diners may tighten their belts in a recession.
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Pru picks WWAV for pooled pounds 23m direct mail task
19 Dec 1998 | by IAN DARBY
Prudential has appointed WWAV Rapp Collins to handle its pounds 23m direct marketing account - one of the UK s largest - for insurance services, banking, pensions and mortgage products.
STOP PRESS
19 Dec 1998 | by NEILL DENNY
Kellogg Europe has handed a large chunk of its pounds 153m media buying account to Carat following a pitch against the incumbent, MindShare. Carat picks up the business in Germany, Austria, Switzerland and Eastern Europe. MindShare retains the business in the UK, Ireland and Scandinavia.
Postal reforms will cut DM bills
19 Dec 1998 | by NEILL DENNY
Direct mail will become cheaper as a result of the government s review of the Post Office.
Toyota DM appointment
19 Dec 1998 | by LISA CAMPBELL
Toyota has awarded its pounds 3m direct marketing account for existing customers to Miller Bainbridge. Grey Direct will continue to work on the separate customer acquisition account.
Martin Dawes launches Breathe
19 Dec 1998 | by STEVE BELL
Martin Dawes Telecommunications, Europe s largest mobile service provider, is launching the UK s fifth mobile phone network.
Boots card tops ten million mark
19 Dec 1998 | by LISA CAMPBELL
Boots The Chemist will have ten million Advantage Card holders by Christmas - two million more than originally anticipated.
Prince’s Trust hunts for football sponsors
19 Dec 1998 | by ANNE-MARIE CRAWFORD
The Prince s Trust is seeking sponsors for an initiative within its youth training programme, The Prince s Trust Volunteers (PTV).
NEW MEDIA: Postcode listing
19 Dec 1998 | by IAN DARBY
Royal Mail is putting a listing of postcodes and addresses on its site, www.royalmail.co.uk, so that direct marketers can check the accuracy of postcodes. It will be based on the Royal Mail s Postal Address File database, which holds 26 million UK addresses.
NEW MEDIA: Air Miles opens new unit with a one-to-one aim
19 Dec 1998 | by DANNY ROGERS
Air Miles is investing in new technology to develop interactive capabilities and move toward one-to-one consumer marketing.
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