The wonder of it was that it took them so long to do the deal. For two years it has been assumed that NBC and Dow Jones would merge their international TV news operations sooner rather than later. Well, they certainly missed the sooner bit and now the two companies are praying it isn t too late to...
Programme: British Comedy Awards TV station: ITV, Central Date: 13 December, 21.00 Break transmission time: 21.20 BARB: ABC1 Housewives 18.5 TVRs BARB: 4(ABC1 women)
It was a year when some of the certainties broke down. The year of Cable the small, local Rainey Kelly Campbell Roalfe winning the pan-European GM Astra launch, and Nationwide returning to Leagas Delaney. It was the year that major media business like the COI and Peugeot Citroen actually moved, Michaelides...
Campaign chooses the BBC s Perfect Day : Arguments about whether or not it s an ad will rage, but there s no doubt that Leagas Delaney s film stood out like no other. It got the value message over, and is exquisitely crafted. Written and art directed by Will Farquhar and Ian Ducker, directed by Gregory...
In days of yore, when the principal function of advertising was to lodge the brand name (and a USP) in consumers consciousness, the very notion of unbranded advertising would have seemed ludicrous.
On 25 January, 160 million Americans will gather round their TV sets for the football highlight of the season. Adland s finest will eagerly scan the commercial breaks for the year s hottest commercials, and NBC, which is broadcasting the event, will be laughing all the way to the bank.
You give us 22 minutes. We ll give you the world, is the boast from the New York radio station, 1010 WINS. To translate this from mediaspeak, WINS is a rolling news service on a cyclical format, so every 22 minutes, you ll hear business news, travel, sport and two sets of headlines. In fact, the average...
FOX BROADCASTING COMPANY
On this side of the Atlantic, we tend to think of London as the hub of Rupert Murdoch s empire. And, never comfortable with the power of the Sun in making and breaking prime ministers, we still think of Murdoch primarily as a newspaper publisher - albeit with a smash-and-grab sideline in television....
One of Jean Marie Dru s favourite stories is about our own Mark Wnek. It centres on how Dru s agency, BDDP, had been trying to sell Wnek a campaign for a client that they shared across Europe. Wnek was digging his heels in about running the ads in the UK. But it s a great campaign, spluttered its...
© Haymarket Media Group Ltd. | Terms & Conditions | Contact us
to remove filters