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Private View

19 Dec 1997 | by TIM ASHTON

The brief for the agency Christmas card is one of many things I haven t missed by being jobless this winter. You know, working with hackneyed old images trying to create something original and fresh while retaining many of the cosy, familiar values of a perfect traditional Christmas ...

CAMPAIGN DIARY:

19 Dec 1997 | by MAIRI CLARK

Have you found the rigours of the party season all too much? Well, we re pleased to announce that next year will be a little more sedate.

PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise

18 Dec 1997 | by ROBERT GRAY

PR people don t normally miss a trick, so one may conclude that the proliferation and significance of television must be the single most important factor in the PR boom we have seen in the UK. But that would be wrong.

CAREERS: Comment - For real career satisfaction go back to school

18 Dec 1997 | by RUSSELL SPEIRS

I suppose it happens to most marketers at some time, but I wasn t expecting my own career to jump lanes perhaps until I reached my 40s.

REVIEW: Marketing and advertising news in the week’s press ..

12 Dec 1997 | by KAREN YATES

Asda is hoping to snatch the contract to produce Manchester United s football strip from the sports manufacturer, Umbro. The supermarket chain s partner, George Davies, hopes to design the kit, with Archie Norman, the chairman of Asda, being brought in to make the kit or stock it in Asda stores. Manchester...

BA orders agency and in-house PR review

12 Dec 1997 | by JULIETTE GARSIDE

BA is restructuring its in-house communications team, putting greater emphasis on internal communications and media relations. It is also reviewing all 57 accounts held by PR agencies outside the UK.

Communications jobs may go in SBC and UBS deal

12 Dec 1997

The planned merger between the Swiss Bank Corporation (SBC) and Union Bank of Switzerland (UBS) is likely to result in the scrapping of the communications department at UBS London-based investment banking business.

Kellogg dishes up a greater role for H&K

12 Dec 1997

Cereal market leader Kellogg has appointed its UK PR agency Hill and Knowlton to work right across Europe, the Middle East and Africa.

Smith to step into de Bakker’s shoes at B-M

12 Dec 1997 | by IAN DARBY

Burson-Marsteller has promoted its global healthcare practice chairman John Smith to European president and chief executive officer. Smith replaces Ferry de Bakker, who moves to the same position in B-M s Asia-Pacific region.

GEC Alsthom confirms plan to hire flotation PR

12 Dec 1997 | by IAN DARBY

GEC Alsthom, the Anglo-French trains, turbines and telecommunications group, is looking for a financial PR agency ahead of its proposed pounds 4 billion flotation next spring.

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